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Overview

Provides information and data on the Sport sector, which is one component of the Sport, Fitness and Recreation industry.

The Sport sector is made up of a variety of entities that are all largely driven by the widespread popularity of sport in Australia. Over 90% of Australian adults have an interest in sport, with 8.4 million adults and 3 million children participating in sport each year. Most entities that make up the Sport sector are small scale enterprises that are member owned and rely on the contributions of community members and volunteers.

The Australian Government makes a significant contribution to Australian sport, the 2019-20 Federal Budget provided one of the largest funding packages for the Sport sector in years through an investment of $385.4 million.

Vocational education and training (VET) is required for a range of Sport related occupations such as:

  • Sports Coaches, Instructors and Officials
  • Sports and Fitness Workers.

Nationally recognised training for Sport occupations is delivered under the SIS – Sport, Fitness and Recreation Training Package. 

For more information on Aquatic and Community Recreation, Fitness and Outdoor Recreation
sectors, please visit the respective pages.

Information sourced from the most recently available skills forecast, the Sport and Recreation IRC’s 2019 Skills Forecast.

All data sources are available at the end of the page.

IRC and skills forecast

The Sport and Recreation IRC was not required to submit an annual update to their 2019 skills forecast during 2020. As such, the version published in 2019 remains the most recently published skills forecast for this industry.

Employment trends

Please note: any employment projections outlined below were calculated by the Australian Bureau of Statistics prior to COVID-19.

Employment snapshot

The employment level in the Sports and Physical Recreation Activities industry has risen substantially over the period between 2000 and 2019, however in 2020 employment levels dropped by almost half, to 61,200. Projections predict a rise in employment levels, to 133,900 by 2024. The Amusement and Other Recreation Activities industry has followed a similar pattern, with a gradual overall rise between 2000 and 2019, followed by a steep decline to 6,000 in 2020, with projections indicating a rise to 22,100 by 2024.

Sports Coaches, Instructors and Officials make up 16% of the Sport and Recreation Activities industry workforce (excluding Horse and Dog Racing Activities) with Sportspersons accounting for close to 7%. Employment levels for both occupations are projected to increase between 2019 and 2024, by approximately 16% and 13% respectively.

Training trends

Training snapshot

There were close to 47,340 enrolments in Sport-related qualifications during 2019, the highest figure recorded since 2015 and following on from a slight decline in enrolments between 2017 and 2018. Program completions have been gradually increasing since 2017, from approximately 14,560 to a peak of roughly 16,700 in 2019.

A large proportion of training takes place at the certificate II (52%) and III (40%) level in sport and recreation-related qualifications, with the main intended occupations of General Clerk, and Sport and Fitness Workers.

Private training providers account for close to 66% of all training with approximately 13% delivered by schools and 11% by enterprise providers. The majority (61%) of subjects overall are Commonwealth and state funded, with domestic fee-for-service making up most of the remaining portion (36%). This varies somewhat between training providers, with funding at private training providers relatively even split between domestic fee for service (49%) and Commonwealth and state funded (47%).

In 2019 the largest proportion of enrolments were from students residing in Victoria (36%) and Queensland (24%). In addition, close to 37% of training was delivered in Victoria, with a further 27% in Western Australia and 26% in Queensland.

Apprentice and trainee commencements and completions peaked in 2012 (roughly 2,920 and 2,360 respectively) before decreasing sharply in 2013. This downward trend continued to 2015 for commencements and 2016 for completions, followed by an increase the following year for both. Between 2017 and 2019 completions and commencements have fluctuated, and in 2019 commencements declined slightly to roughly 1,210 and completions increased marginally to almost 1,110. A large proportion of the apprenticeship and trainee training as at December 2019 was a in sport and recreation-related qualification with the main intended occupations of Sports and Fitness Workers, and General Clerk. Approximately one third (33%) of apprenticeships and traineeships were reported by Queensland, followed by New South Wales (24%), Victoria (16%) and Western Australia (12%).

For more data specific to your occupation, industry or training package, please visit NCVER’s VET students by industry. If you are prompted to log in, please select cancel and you will continue to be directed to the program.

For more data specific to your region visit NCVER’s Atlas of Total VET

If you are interested in extracting NCVER data to construct tables with data relevant to you, please sign up for a VOCSTATS account.

Industry insights

Industry insights on skills needs

The following generic skills were identified as highest priority for the Sport and Recreation industry:

  • Customer Service/Marketing
  • Communication/Collaboration including virtual collaboration/Social intelligence
  • Learning agility/Information literacy/Intellectual autonomy and self-management
  • Design mindset/Thinking critically/System thinking/Solving problems
  • Managerial/Leadership.

According to the Sport and Recreation IRC’s 2019 Skills Forecast, the following form the top priority skills required across the industry:

  • Teamwork and communication
  • Problem solving
  • Self-management
  • Technical/job-specific skills.

Other skills and knowledge gaps identified included:

  • Online and social media
  • Marketing
  • Initiative and enterprise (i.e. small business management)
  • Sports Administration.

The importance of communication is supported by findings from the job vacancy data, in which communication was identified as the most in demand advertised generic skill in the Sports and Recreation Activities industry (excluding Horse and Dog Racing Activities), followed by organisational skills, energetic, planning and time management.

According to job vacancy data the most advertised occupations were for Fitness Instructors, followed by Other Sports Coach or Instructor and Information Officer, with top two employers identified as YMCA and Anytime Fitness.

There are a range of key demographic trends that influence the Sport sector, and therefore the skills required of the workforce. The diverse range of user groups including older people, youth and people with health issues and other conditions influence the variety of activity choices available and associated necessary skills. In addition, the prominence of sedentary lifestyles and obesity creates challenges around the role of sport, fitness and recreation in promoting physical health. Socio-economic factors and cultural diversity also impact participation levels, with initiatives in place to encourage participation. These types of initiatives can help bring communities together and provide a platform for people to engage and promote awareness of broader community issues.

There are a number of key strategic and policy developments occurring which will impact the Sport sector, including the release of a national Sport plan titled Sport 2030. The plan was developed after the Australian Sports Commission was rebranded to Sport Australia in 2018 and highlights that fewer Australians are playing sport and engaging in physical activity. The plan has been developed around four strategic priorities which lead to the outcomes of improved physical health, improved mental health, personal development, strengthening communities and growing the economy. The strategic priorities are building a more active Australia, achieving sporting excellence, safeguarding the integrity of sport and strengthening Australia’s sport industry. In addition, ongoing developments, consultations and updates of policies and frameworks are occurring at a state and territory level. To read more about these please see links under the relevant research section below.

The Sport and Recreation IRC’s 2019 Skills Forecast identifies workforce shortages in the Sport sector occupations of sports official, sports development officer and manager, sports coach and instructor and sports administrator. Demand for these positions is expected to stay strong into the future, particularly with the demographic changes of the Australian population and the ongoing policy and framework development occurring across all levels of government.

Access to sporting facilities in remote areas continues to be a challenge for the sector, many of these facilities are provided by local councils and operate under limited budgets. The benefits of access to these facilities, particularly in remote areas, are wide ranging and include improved health outcomes, providing culturally and linguistically diverse communities the opportunity to participate in the community, and an outlet for younger people to pursue their sporting interests. To address this, the Sport and Recreation IRC’s 2019 Skills Forecast suggests increased collaboration between sporting clubs and councils to form strategies that work towards increasing facility access for the community.

Links and resources

Below is a list of industry-relevant research, organisations and associations. Hyperlinks have been included where available.

 

Relevant research

Sport & Active Recreation Strategy 2019-2029 Discussion Paper – Queensland Government

Sport 2030 – National Sport Plan – Australian Sports Commission

Strategic Plan 2017-21 – South Australia Office for Recreation, Sport and Racing

 

Government departments and agencies

Sport Australia

 

Industry associations and advisory bodies

Active Queenslanders Industry Alliance

Australian Council for Health, Physical Education and Recreation (ACHPER)

Clearing House for Sport

Coalition of Major Professional and Participation Sports

Community Sport Australia

Exercise and Sports Science Australia

Sport and Recreation Victoria

Sport New South Wales

Sport Queensland

Sport SA

SportWest

 

Employee associations

Australian Services Union

Australian Workers Union

Health Services Union

Data sources and notes

Department of Employment 2020, Employment Projections, available from the Labour Market Information Portal  

  • by ANZSIC 3 digit industries, employment projections to May 2024
    • 911 Sports and Physical Recreation Activities
    • 913 Amusement and Other Recreation Activities.
  • by ANZSCO, selected occupations, employment projections to May 2024
    • 4523 Sports Coaches, Instructors and Officials
    • 4521 Fitness Instructors
    • 4524 Sportspersons
    • 1491 Amusement, Fitness and Sports Centre Managers
    • 3623 Greenkeepers
    • 5421 Receptionists
    • 6211 Sales Assistants (General)
    • 4522 Outdoor Adventure Guides.

Australian Bureau of Statistics 2020, Employed persons by Occupation unit group of main job (ANZSCO), Sex, State and Territory, August 1986 onwards, 6291.0.55.003 - EQ08, viewed 1 August 2020 https://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/6291.0.55.003May%202020?OpenDocument

  • Employed total by ANZSIC 3 digit industries, 2000 to 2020, May Quarter
    • 911 Sports and Physical Recreation Activities
    • 913 Amusement and Other Recreation Activities.

Australian Bureau of Statistics 2017, 2016 Census – employment, income and unpaid work, TableBuilder. Findings based on use of ABS TableBuilder data.

  • Employment level by:
    • 910 Sports and Recreation Activities, nfd
    • 911 Sports and Physical Recreation Activities
    • 913 Amusement and Other Recreation Activities
    • 4 digit level occupations to identify the relevant VET-related occupations in the industry as a proportion of the total workforce.

Training data has been extracted from the National VET Provider Collection and Total VET Students and Courses from the following training packages or qualifications:

  • SIS Sport, Fitness and Recreation Training Package
    • SIS10110 - Certificate I in Sport and Recreation
    • SIS10112 - Certificate I in Sport and Recreation
    • SIS10113 - Certificate I in Sport and Recreation
    • SIS10115 - Certificate I in Sport and Recreation
    • SIS20115 - Certificate II in Sport and Recreation
    • SIS20310 - Certificate II in Sport and Recreation
    • SIS20312 - Certificate II in Sport and Recreation
    • SIS20313 - Certificate II in Sport and Recreation
    • SIS20410 - Certificate II in Sport Career Oriented Participation
    • SIS20412 - Certificate II in Sport Career Oriented Participation
    • SIS20510 - Certificate II in Sport Coaching
    • SIS20512 - Certificate II in Sport Coaching
    • SIS20513 - Certificate II in Sport Coaching
    • SIS30115 - Certificate III in Sport and Recreation
    • SIS30510 - Certificate III in Sport and Recreation
    • SIS30512 - Certificate III in Sport and Recreation
    • SIS30513 - Certificate III in Sport and Recreation
    • SIS30610 - Certificate III in Sport Career Oriented Participation
    • SIS30612 - Certificate III in Sport Career Oriented Participation
    • SIS30613 - Certificate III in Sport Career Oriented Participation
    • SIS30710 - Certificate III in Sport Coaching
    • SIS30712 - Certificate III in Sport Coaching
    • SIS30713 - Certificate III in Sport Coaching
    • SIS30810 - Certificate III in Sports Trainer
    • SIS30812 - Certificate III in Sports Trainer
    • SIS30813 - Certificate III in Sports Trainer
    • SIS40115 - Certificate IV in Sport and Recreation
    • SIS40410 - Certificate IV in Sport and Recreation
    • SIS40412 - Certificate IV in Sport and Recreation
    • SIS40510 - Certificate IV in Sport Coaching
    • SIS40512 - Certificate IV in Sport Coaching
    • SIS40610 - Certificate IV in Sport Development
    • SIS40612 - Certificate IV in Sport Development
    • SIS50115 - Diploma of Sport and Recreation Management
    • SIS50410 - Diploma of Sport and Recreation Administration
    • SIS50510 - Diploma of Sport Coaching
    • SIS50512 - Diploma of Sport Coaching
    • SIS50610 - Diploma of Sport Development
    • SIS50612 - Diploma of Sport Development
    • SIS50712 - Diploma of Sport and Recreation Management.
  • SRO Outdoor Recreation Industry Training Package (Superseded by SIS)
    • SRO10106 - Certificate I in Sport and Recreation
    • SRO20103 - Certificate II in Sport and Recreation
    • SRO20106 - Certificate II in Sport and Recreation
    • SRO30106 - Certificate III in Sport and Recreation
    • SRO20199 - Certificate II in Sport and Recreation
    • SRO30103 - Certificate III in Sport and Recreation
    • SRO30199 - Certificate III in Sport and Recreation
    • SRO40103 - Certificate IV in Sport and Recreation
    • SRO40106 - Certificate IV in Sport and Recreation
    • SRO40199 - Certificate IV in Sport and Recreation
    • SRO50199 - Diploma of Sport and Recreation.
  • SRS Sport Industry Training Package (Superseded by SIS)
    • SRS20206 - Certificate II in Sport (Career-oriented participation)
    • SRS20306 - Certificate II in Sport (Coaching)
    • SRS30306 - Certificate III in Sport (Coaching)
    • SRS30406 - Certificate III in Sport (Officiating)
    • SRS40206 - Certificate IV in Sport (Coaching)
    • SRS40506 - Certificate IV in Sport (Development)
    • SRS50506 - Diploma of Sport (Development)
    • SRS20203 - Certificate II in Sport (Career-oriented participation)
    • SRS20299 - Certificate II in Sport (Career Oriented Participation)
    • SRS20303 - Certificate II in Sport (Coaching)
    • SRS20399 - Certificate II in Sport (Officiating)
    • SRS20403 - Certificate II in Sport (Officiating)
    • SRS20406 - Certificate II in Sport (Officiating)
    • SRS30203 - Certificate III in Sport (Career-oriented participation)
    • SRS30206 - Certificate III in Sport (Career-oriented participation)
    • SRS30299 - Certificate III in Sport (Career Oriented Participation)
    • SRS30303 - Certificate III in Sport (Coaching)
    • SRS30399 - Certificate III in Sport (Coaching)
    • SRS30403 - Certificate III in Sport (Officiating)
    • SRS30499 - Certificate III in Sport (Officiating)
    • SRS30503 - Certificate III in Sport (Athlete support services)
    • SRS30506 - Certificate III in Sport (Athlete support services)
    • SRS30599 - Certificate III in Sport (Trainer)
    • SRS30601 - Certificate III in Sport (Massage Therapy)
    • SRS40203 - Certificate IV in Sport (Coaching)
    • SRS40299 - Certificate IV in Sport (Coaching)
    • SRS40399 - Certificate IV in Sport (Development)
    • SRS40403 - Certificate IV in Sport (Athlete support services)
    • SRS40406 - Certificate IV in Sport (Athlete support services)
    • SRS40503 - Certificate IV in Sport (Development).

Superseded qualifications and training packages are grouped with current training products. 

Data covers a range of selected student and training characteristics in the following categories and years:

  • 2015 to 2019 program enrolments
  • 2015 to 2019 subject enrolments
  • 2015 to 2019 program completions.

Total VET students and courses data is reported for the calendar year. Program enrolments are the qualifications, courses and skill sets in which students are enrolled in a given period. For students enrolled in multiple programs, all programs are counted. Program completion indicates that a student has completed a structured and integrated program of education or training. Location data uses student residence. Subject enrolment is registration of a student at a training delivery location for the purpose of undertaking a module, unit of competency or subject. For more information on the terms and definitions, please refer to the Total VET students and courses: terms and definitions document.

Low counts (less than 5) are not reported to protect client confidentiality. 

SIS Sport, Fitness and Recreation Training Package apprentice and trainee data has been extracted from the National Apprentice and Trainee collection, including:

  • 2010 to 2019 commencements
  • 2010 to 2019 completions 
  • 2019 apprentices and trainees in-training October to December 2019 collection, by qualification and state and territory of data submitter.

Priority skills data have been extracted from the Sport and Recreation IRC’s 2019 Skills Forecast.

Job vacancy data have been extracted from Burning Glass Technologies 2020, Labour Insight Real-time Labour Market Information Tool, Burning Glass Technologies, Boston, viewed July 2020, https://www.burning-glass.com.

Data shown represent most requested generic skills, occupations and employers according to internet job postings in Australia between July 2017 and June 2020 filtered by ANZSIC and ANZSCO classification levels listed below.

  • Generic skills / Occupations
    • Community and Personal Service Workers
    • Managers
    • Clerical and Administrative Workers
    • 9111 Health and Fitness Centres and Gymnasia Operation  
    • 9112 Sport and Physical Recreation Clubs and Sports Professionals  
    • 9113 Sports and Physical Recreation Venues, Grounds and Facilities Operation  
    • 9114 Sport and Physical Recreation Administrative Service  
    • 9131 Amusement Parks and Centres Operation  
    • 9139 Amusement and Other Recreation Activities n.e.c.
  • Employers
    • 452111 Fitness Instructors  
    • 452317 Other Sports Coach or Instructor
    • 452315 Swimming Coach or Instructor  
    • 541211 Information Officers  
    • 131112 Sales and Marketing Manager
    • 9111 Health and Fitness Centres and Gymnasia Operation 
    • 9112 Sport and Physical Recreation Clubs and Sports Professionals  
    • 9113 Sports and Physical Recreation Venues, Grounds and Facilities Operation  
    • 9114 Sport and Physical Recreation Administrative Service  
    • 9131 Amusement Parks and Centres Operation  
    • 9139 Amusement and Other Recreation Activities n.e.c.
Updated: 21 Nov 2020
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