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Overview

The page provides information and data on the Fitness sector, which is one component of the Sport, Fitness and Recreation industry.

The fitness industry primarily consists of health clubs, fitness centres and gymnasiums.

Strong growth has been experienced by the fitness industry and this is expected to continue over the next five years. The expansion of budget gym chains and premium functional fitness, along with increasing awareness of the health benefits of physical activity and a growth in health consciousness are main contributors to growth. As a result, the fitness sector is expected to generate $2.5 billion in revenue in 2018-19. 

Personal trainers who provide one on one training and small group fitness training form an integral part of the industry, experiencing annual growth of 4.9% over the past five years and the profession is expected to reach $508.5 million in revenue in 2018-19. Aside from rising health consciousness, the demand for personal training has also been fuelled by increased discretionary income.

Vocational education and training is required for occupations involved in a broad range of fitness service occupations such as:

  • Gym and Group Instructors
  • Personal Trainers
  • Aqua and Other Specialised Trainers
  • Fitness services coordinator.

Nationally recognised training for Fitness occupations is delivered under the SIS – Sport, Fitness and Recreation Training Packages. 

For more information on Aquatic and Community RecreationOutdoor Recreation and Sport sectors, please visit the respective pages.

Information sourced from the Sport and Recreation IRC’s 2019 Skills Forecast.

All data sources are available at the end of the page.

IRC and Skills Forecast

Employment trends

Employment snapshot

The employment level in the Sport and Physical Recreation industry has risen substantially over the period between 2000 and 2018, with a further increase projected up until 2023. The Amusement and Other Recreation Activities industry has also seen a rise in employment levels over the same period and a further increase is predicted over the next five years.

Fitness Instructors make up 9% of the Sport and Recreation Activities industry workforce (excluding Horse and Dog Racing Activties) and Sports Coaches, Instructors and Officials make up 16%. Employment levels in these occupations are projected to further increase between 2018 and 2023, by 18.4% and 20.1% respectively.

Training trends

Training Snapshot

There were close to 48,650 enrolments in fitness sector qualifications during 2018 and almost 14,880 completions. Program completions have continued to decline from just over 22,860 in 2015, while program enrolments remained relatively steady between 2017 and 2018, but are down from roughly 55,460 in 2015. The majority of training takes place at the certificate III (71%) and IV (29%) level in Fitness.

The majority of training is intended for the occupations of Fitness Instructor, or Swimming Coach or Instructor.

Most of the training is carried out by private training providers (89%) of which 86% of subjects are funded by domestic fee-for-service. TAFE institutes also provide a small portion (10%) of training, the majority of which is Commonwealth and state funded (81%). A large proportion of enrolments were by students from Queensland (33%), New South Wales (23%) and Victoria (18%).

Apprentice and trainee completions decreased significantly between 2012 and 2017, with a slight increase recorded between 2017 and 2018 (around 150 to 170 respectively). Apprentice and trainee commencements peaked at just over 1,410 in 2011 with the lowest figure of around 220 recorded in 2016. A slight increase for commencements was recorded in 2017, but figures dropped again to just under 280 in 2018. The majority of apprentices and trainees as at December 2017 were enrolled at the certificate III level and training focused on a Swimming Coach or Instructor occupation. Apprenticeships and traineeships were mainly reported in Victoria (40%) and Queensland (35%), followed by New South Wales at 21%.

For more data specific to your occupation, industry or training package, please visit NCVER’s VET students by industry. If you are prompted to log in, select cancel and you will continue to be directed to the program.

For more data specific to your region visit NCVER’s Atlas of Total VET.

If you are interested in extracting NCVER data to construct tables with data relevant to you, please sign up for a VOCSTATS account.

Industry insights

Industry insights on skills needs

According to the Sport and Recreation IRC’s 2019 Skills Forecast, the following form the top priority skills required across the industry:

  • Teamwork and communication
  • Problem solving
  • Self-management
  • Technical/Job-specific skills.

Other skills and knowledge gaps identified included:

  • Online and social media
  • Marketing
  • Initiative and enterprise (i.e. small business management)
  • Sports Administration.

The following generic skills were also identified as highest priority for the Sport and Recreation industry:

  • Customer Service/Marketing
  • Communication/Collaboration including virtual collaboration/Social intelligence
  • Learning agility/Information literacy/Intellectual autonomy and self-management
  • Design mindset/Thinking critically/System thinking/Solving problems
  • Managerial/Leadership.

The importance of communication skills is supported by findings from the job vacancy data, in which communication was identified as the most in demand advertised generic skill in the Sports and Recreation Activities industry (excluding Horse and Dog Racing Activities), followed by organisational skills, energetic, time management and detail orientated.

According to job vacancy data the most advertised occupations were for Fitness Instructors followed by Sports Coaches, Instructors and Officials, and the top two employers are YMCA and Fitness First.

There is significant opportunity for the fitness industry to take advantage of Australia’s increasing population and rising discretionary income. Australians are also becoming more health conscious and are looking for avenues to increase their physical activity. These continuing trends should create further demand for fitness products and services in the future, of which the Sport and Recreation IRC’s 2019 Skills Forecast highlights that workforce shortages currently exist for fitness instructors, with the high demand for people to fill this role expected into the future.

According to the AusPlay: State of Play report around one third of the Australian population aged 15 plus currently participate in fitness/gym activities with a high proportion of this participation being organised or venue based (i.e. at a gym or organised fitness).

Advancements in technology continue to provide opportunities to the fitness industry according to the Sport and Recreation IRC’s 2019 Skills Forecast, particularly with regards to the tracking personal activity, training and health data and being able to access and use this customer focused information to provide niche and individualised services.

Links and resources

Data sources and notes

Department of Employment 2018, Employment Projections, available from the Labour Market Information Portal website

  • by ANZSIC 3 digit industries, employment projections to May 2023
    • 911 Sports and Physical Recreation Activities
    • 913 Amusement and Other Recreation Activities.
  • by ANZSCO, selected occupations, employment projections to May 2023
    • 4523 Sports Coaches, Instructors and Officials
    • 4521 Fitness Instructors
    • 4524 Sportspersons
    • 1491 Amusement, Fitness and Sports Centre Managers
    • 3623 Greenkeepers
    • 5421 Receptionists
    • 6211 Sales Assistants (General)
    • 4522 Outdoor Adventure Guides.

Australian Bureau of Statistics 2018, Employed persons by Industry group of main job (ANZSIC), Sex, State and Territory, November 1984 onwards, 6291.0.55.003 - EQ06, viewed 1 November 2018 http://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/6291.0.55.003May%202018?OpenDocument

  • Employed total by ANZSIC 3 digit industries, 2000 to 2018, May Quarter
    • 911 Sports and Physical Recreation Activities
    • 913 Amusement and Other Recreation Activities.

Australian Bureau of Statistics 2017, 2016 Census - Employment, Income and Unpaid Work, TableBuilder. Findings based on use of ABS TableBuilder data.

  • Employment level by:
    • 910 Sports and Recreation Activities, nfd
    • 911 Sports and Physical Recreation Activities
    • 913 Amusement and Other Recreation Activities.
    • 4 digit level occupations to identify the relevant VET-related occupations in the industry as a proportion of the total workforce.                                                                                                                                             

Training data has been extracted from the National VET Provider Collection and Total VET Students and Courses from the following training package or qualifications:

  • SIS Sport, Fitness and Recreation Training Package
    • SIS30310 - Certificate III in Fitness
    • SIS30313 - Certificate III in Fitness
    • SIS30315 - Certificate III in Fitness
    • SIS40210 - Certificate IV in Fitness
    • SIS40215 - Certificate IV in Fitness
    • SIS50210 - Diploma of Fitness
    • SIS50213 - Diploma of Fitness
    • SIS50215 - Diploma of Fitness
  • SRF Sport, Fitness and Recreation Training Package (Superseded by SIS)
    • SRF30204 - Certificate III in Fitness
    • SRF30206 - Certificate III in Fitness
    • SRF40204 - Certificate IV in Fitness
    • SRF40206 - Certificate IV in Fitness
    • SRF50206 - Diploma of Fitness
    • SRF20201 - Certificate II in Fitness
    • SRF30201 - Certificate III in Fitness
    • SRF40201 - Certificate IV in Fitness

Superseded qualifications and training packages are grouped with current training products.  

Data covers a range of selected student and training characteristics in the following categories and years:

  • 2015, 2016, 2017, 2018 program enrolments,
  • 2015, 2016, 2017, 2018 subject enrolments and
  • 2015, 2016, 2017, 2018 program completions

Total VET students and courses data is reported for the calendar year. Program enrolments are the qualifications, courses and skill sets in which students are enrolled in a given period. For students enrolled in multiple programs, all programs are counted. Program completion indicates that a student has completed a structured and integrated program of education or training. Location data uses student residence. Subject enrolment is registration of a student at a training delivery location for the purpose of undertaking a module, unit of competency or subject. For more information on the terms and definitions, please refer to the Total VET students and courses: terms and definitions document.

Low counts (less than 5) are not reported to protect client confidentiality.  

SIS Sport, Fitness and Recreation Training Package apprentice and trainee data has been extracted from the National Apprentice and Trainee collection, including:

  • 2010 to 2018 commencements
  • 2010 to 2018 completions
  • 2018 apprentices and trainees in-training October to December 2018 collection, by qualification and State and Territory of data submitter.

Priority skills data have been extracted from the Sport and Recreation IRC’s 2019 Skills Forecast.

Job vacancy data have been extracted from Burning Glass Technologies 2019, Labour Insight Real-time Labour Market Information Tool, Burning Glass Technologies, Boston, viewed July 2019, https://www.burning-glass.com.

Data shown represent most requested generic skills, occupations and employers according to internet job postings in Australia between July 2016 and June 2019 filtered by ANZSIC and ANZSCO classification levels listed below.

  • Generic skills / Occupations
    • Community and Personal Service Workers
    • Managers
    • Clerical and Administrative Workers
    • 9111 Health and Fitness Centres and Gymnasia Operation 
    • 9112 Sport and Physical Recreation Clubs and Sports Professionals 
    • 9113 Sports and Physical Recreation Venues, Grounds and Facilities Operation 
    • 9114 Sport and Physical Recreation Administrative Service 
    • 9131 Amusement Parks and Centres Operation
    • 9139 Amusement and Other Recreation Activities n.e.c. 
  • Employers
    • 4521 Fitness Instructors
    • 4523 Sports Coaches, Instructors and Officials 
    • 5412 Information Officers 
    • 1311 Advertising, Public Relations and Sales Managers 
    • 4319 Other Hospitality Workers 
    • 9111 Health and Fitness Centres and Gymnasia Operation 
    • 9112 Sport and Physical Recreation Clubs and Sports Professionals 
    • 9113 Sports and Physical Recreation Venues, Grounds and Facilities Operation 
    • 9114 Sport and Physical Recreation Administrative Service 
    • 9131 Amusement Parks and Centres Operation 
    • 9139 Amusement and Other Recreation Activities n.e.c.
Updated: 01 Nov 2019
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