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Overview

This page provides information and data on the Screen and Media sector, which is one component of the Arts, Culture, Entertainment and Design industry, and includes film, television, interactive digital media and make-up services.

The Screen and Media sector covers a wide range of performance and technical occupations. Workers in broadcast technology require a high level of technical knowledge that can be delivered through VET programs.

Nationally recognised training for the Screen and Media sector is delivered under the CUA – Creative Arts and Culture Training Package. 

For information on other live performance, including musical theatre, see Live Production Services.

All data sources are available at the end of the page.

Employment trends

Employment snapshot

The Screen and Media sector is reflected in the employment data from both the Motion Picture and Sound Recording Activities and Broadcasting (excluding Internet) industries.

Employment in the Motion Picture and Sound Recording Activities industry has fluctuated greatly since 2002, declining to 19,300 in 2008 and reaching a high of 43,800 in 2018. After decreasing to 21,800 in 2020, employment levels increased in 2021 before declining to 35,800 in 2022 and are projected to remain relatively stable around 34,400 by 2025.

Employment growth for VET-related occupations in Motion Picture and Sound Recording Activities industries are predicted to increase to 2026, with Graphic and Web Designers, and Illustrators having the strongest predicted growth of 22%. Levels of growth are also predicted for Film, Television, Radio and Stage Directors (11%) and Performing Arts Technicians (4%), with Artistic Directors and Media Producers and Presenters predicted to remain steady to 2026.

Employment in the Broadcasting (excluding Internet) industry has been variable from 2002 to 2022, with a recent increase from 28,000 in 2019 to 39,600 in 2020. Employment levels declined by almost half (46%) in 2021, down to 21,400 but then increased by 55% in 2022 to 33,200. Levels are projected to decrease to 26,900 by 2025.

VET-related occupations in Broadcasting (excluding Internet) industries are predicted to remain steady to 2026, with the greatest level of growth predicted for Film, Television, Radio and Stage Directors at 11%.

Training trends

Training snapshot

Program enrolments in Screen and Media-related qualifications have declined each year, from 15,560 in 2017 to just under 11,490 in 2021. Program completions have also continued to fall, from approximately 6,370 in 2017 to roughly 4,150 in 2021. The bulk of Screen and Media-related qualifications are delivered at the certificate III (45%) or diploma or higher (42%) level. Screen and Media – certificate II, III and IV accounted for 6,670 program enrolments, with the remaining program enrolments occurring in Screen and Media – diploma and advanced diploma (4,820).

The majority of Screen and Media enrolments had the intended occupation of Performing Arts Technicians, with the most common training providers for Screen and Media-related qualifications being TAFE institutes (39%) and private training providers (39%).

Overall, funding for Screen and Media-related qualifications sits at more than half for Commonwealth and state funded subjects (60%), while domestic fee for service made up most of the remainder (36%). At private training providers, a higher portion of subjects are domestic fee for service (72%), while universities (93%) and TAFE institutes (90%) had the highest proportion of Commonwealth and state funding.

Victoria had the highest number of resident students enrolled in Screen and Media-related qualifications in 2021 (32%), followed by New South Wales (25%) and Queensland (19%). The majority of training was delivered in the Eastern states, including Victoria (33%), New South Wales (27%) and Queensland (19%).

Despite a strong peak in 2012 for apprentice and trainee commencements and in 2013 for completions (at approximately 860 commencements and 540 completions), and a 149% rise in commencements between 2019 and 2020, commencements and completions in Screen and Media-related qualifications have declined overall since 2012. There were 50 commencements and just under 90 completions in 2021 in this sector.

All apprenticeships and traineeships in this sector had the intended occupation of Performing Arts Technicians in 2021. The majority of apprenticeships and traineeships in this sector were recorded in Queensland (51%), followed by  New South Wales (35%).

For more data specific to your occupation, industry or training package, visit NCVER’s Data Builder.

For more data specific to your region visit NCVER’s Atlas of Total VET.

If you are interested in extracting NCVER data to construct tables with data relevant to you, sign up for a VOCSTATS account.

Industry insights

 

Industry insights on skills needs

The generic skills presented are for the whole Arts, Culture, Entertainment and Design sector, though they do apply to Screen and Media, include:

  • Communication/Collaboration including virtual collaboration/Social intelligence
  • Design mindset/Thinking critically/System thinking/Solving problems
  • Entrepreneurial
  • Learning agility/Information literacy/Intellectual autonomy and self-management
  • Customer service/Marketing
  • Technology use and application.

Job vacancy data suggests the following are key skills in demand (in no specific order) from employers across the Screen and Media sector:

  • Communication Skills
  • Creativity
  • Detail-Orientated
  • Editing.

In addition, Organisational skills and Problem solving skills are highly sought after in the Motion Picture and Sound Recording Activities industry, and the Broadcasting [not Internet] industry area needs people with skills in Planning.

Job vacancy data indicates the top occupations in demand for the Broadcasting (not Internet) industry area are: Journalists and Other Writers, Marketing Specialist, Sales and Marketing Manager, Media Producer (excluding Video), Actors, Dancers and Other Entertainers, with the top employers listed as Southern Cross Austereo, Seven West Media Limited and Special Broadcasting Service Corporation. The same data listed the top occupations in demand for the Motion Picture and Sound Recording Activities industry as Media Producer (excluding Video) and Software Engineer, with the top employers being Village Roadshow and Animal Logic.

The Culture and Related Industries IRC’s 2019 Skills Forecast highlights the value placed upon Australian screen production, with it being found that the Australian community places a non-market value on Australian screen production that is four times the actual market value of the industry.

According to FutureNow’s report Screen, quarantine measures in response to the COVID-19 pandemic have had a profound effect on film and television production globally, including in Australia. Social distancing made filming difficult and travel bans made it difficult or impossible to assemble a full production crew in one place. Screen sector workers cross the creative and technical divide can require high degrees of specialism or very broad skills, therefore a halt to travel had a significant effect on local industry’s capacity to work. However, while the current environment is challenging for the sector, industry sees opportunities to turn conditions to their favour and grow the size and capacity of the Western Australian screen workforce in the long term.

The Culture and Related Industries IRC's 2018 Skills Forecast suggests the nature of the way some art in this sector is being created may be undergoing change. This includes field such as digital design, animation, new types of editing software and other technological advancement. Therefore, it is necessary to ensure workers have the skills needed to adapt to technological and workplace changes.

For insights relevant to screen media and other related fields generally, see the Arts, Culture, Entertainment and Design cluster page.

Links and resources

Data sources and notes

Department of Employment 2021, Industry Employment Projections viewed 1 August 2021, Labour Market Information Portal

  • by ANZSIC 2 digit Motion Picture and Sound Recording Activities and Broadcasting (except Internet) Industries, employment projections to May 2025

 

National Skills Commission 2022, Occupation Employment Projections viewed 10 August 2022, https://www.nationalskillscommission.gov.au/topics/employment-projections

  • by ANZSCO, selected occupations, employment projections to May 2026
    • Artistic Directors, and Media Producers and Presenters
    • Film, Television, Radio and Stage Directors
    • Graphic and Web Designers, and Illustrators
    • Media Professionals
    • Performing Arts Technicians.

 

Australian Bureau of Statistics 2022, 6291.0.55.001 - EQ06 - Employed persons by Industry group of main job (ANZSIC), Sex, State and Territory, November 1984 onwards, viewed 1 August 2022. https://www.abs.gov.au/statistics/labour/employment-and-unemployment/labour-force-australia-detailed/may-2022  

  • Employed total by ANZSIC 2 digit Motion Picture and Sound Recording Activities and Broadcasting (except Internet) Industries, 2002 to 2022, May Quarter.

 

Australian Bureau of Statistics 2017, 2016 Census – Employment, Income and Unpaid Work, TableBuilder. Findings based on use of ABS TableBuilder data.

  • Employment level by 2 digit Motion Picture and Sound Recording Activities and Broadcasting (except Internet) Industries, and 4 digit level occupations to identify the relevant VET-related occupations in the industry as a proportion of the total workforce.

 

Training data has been extracted from the National VET Provider Collection, Total VET Student and Courses from the following training packages or qualifications:

  • CUA Creative Arts and Culture, CUF Screen and Media and Entertainment Training Packages
  • Interactive Digital Media
    • CUF40207 - Certificate IV in Interactive Digital Media
    • CUF50207 - Diploma of Interactive Digital Media
  • Make-Up Services
    • CUF40203 - Certificate IV in Make-up
    • CUF40407 - Certificate IV in Make-up
    • CUF50407 - Diploma of Specialist Make-up Services
  • Screen and Media - Certificate II, III and IV
    • CUA30815 - Certificate III in Broadcast Technology
    • CUA31015 - Certificate III in Screen and Media
    • CUA31020 - Certificate III in Screen and Media
    • CUA41015 - Certificate IV in Broadcast Technology
    • CUA41215 - Certificate IV in Screen and Media
    • CUA41220 - Certificate IV in Screen and Media
    • CUF20107 - Certificate II in Creative Industries (Media)
    • CUF20401 - Certificate II in Broadcasting (radio)
    • CUF30107 - Certificate III in Media
    • CUF30207 - Certificate III in Broadcast Technology
    • CUF40107 - Certificate IV in Screen and Media
  • Screen and Media - Diploma and Advanced Diploma
    • CUA51015 - Diploma of Screen and Media
    • CUA51020 - Diploma of Screen and Media
    • CUA60615 - Advanced Diploma of Screen and Media
    • CUA60620 - Advanced Diploma of Screen and Media
    • CUF50107 - Diploma of Screen and Media
    • CUF50701 - Diploma of Multimedia
    • CUF60107 - Advanced Diploma of Screen and Media
    • CUF60501 - Advanced Diploma of Multimedia.

This includes superseded qualifications and training packages.

Data covers a range of selected student and training characteristics in the following categories and years:

  • 2017 to 2021 program enrolments
  • 2017 to 2021 program completions
  • 2021 subject enrolments.

 

Total VET students and courses data is reported for the calendar year. Program enrolments are the qualifications, courses and skill-sets in which students are enrolled in a given period. For students enrolled in multiple programs, all programs are counted. Program completion indicates that a student has completed a structured and integrated program of education or training. Subject enrolment is the registration of a student at a training delivery location for the purpose of undertaking a module, unit of competency or subject. For more information on the terms and definitions, please refer to the Total VET students and courses: terms and definitions document. 

Low counts (less than five) are not reported to protect client confidentiality.  

Creative Arts and Culture, Arts and Culture, Screen and Media and Entertainment Training Packages apprentice and trainee data has been extracted from the National Apprentice and Trainee Collection, including:

  • 2012 to 2021 commencements
  • 2012 to 2021 completions
  • apprentices and trainees in-training October to December 2021 collection, by qualification and State and Territory of data submitter.

 

Job vacancy data have been extracted from Lightcast 2022, Labor Insight Real-time Labor Market Information Tool, Boston, viewed August 2022, https://lightcast.io/apac.

Data shown represent most requested generic skills, occupations and employers according to internet job postings in Australia between July 2018 and June 2021 filtered by ANZSIC and ANZSCO classification levels listed below.

Broadcasting (excluding Internet)

  • Generic skills / Occupations
    • ANZSCO major groups excluding Sales Workers
    • 56 Broadcasting (except Internet)
  • Employers
    • 212499 Journalists and Other Writers nec
    • 225113 Marketing Specialist
    • 131112 Sales and Marketing Manager
    • 212112 Media Producer (excluding Video)
    • 211199 Actors, Dancers and Other Entertainers nec
    • 56 Broadcasting (except Internet).

Motion Picture and Sound Recording

  • Generic skills / Occupations
    • ANZSCO major groups excluding Sales Workers
    • 55 Motion Picture and Sound Recording Activities.
  • Employers
    • 212112 Media Producer (excluding Video)
    • 261313 Software Engineer
    • 225113 Marketing Specialist
    • 232413 Multimedia Designer
    • 541211 Information Officer
    • 55 Motion Picture and Sound Recording Activities.
Updated: 24 Nov 2022
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