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Overview

There has been considerable growth during the past years in the Events sector, with various types of events and exhibitions planned across Australia. These events include gatherings for both business and leisure-purposes for international and domestic visitors and include:

  • Art exhibitions and shows
  • Community events
  • Concerts and performances
  • Festivals and celebrations
  • Food and wine events
  • Sports events
  • Business conferences and seminars
  • Trade and consumer exhibitions.

The Exhibition and Events sector encompasses companies involved in organising and hosting exhibitions, events and conferences. The sector is rapidly growing and making significant contributions to the economy and is expected to experience continued growth in the future.

Between 2017 to 2018, the Exhibition and Conference Centres sector in Australia was estimated to have generated revenue to the value of $11.34 billion, with organisations involved in event promotion and the Management Services sector generating an additional $4.36 billion in revenue.

Employers in this sector include businesses involved in event and/or meeting management, venue owners, hotels/venues with accommodation, audio-visual/production organisations and exhibition suppliers. Examples of occupations include Event or Exhibition Assistants, Conference or Engagement Coordinators, Venue Coordinators and/or Organisers.

Nationally recognised training for Conference and Event Organisers is delivered under the SIT - Tourism, Travel and Hospitality Training Package.

For more information on the Tourism and Travel, Hospitality, and Cookery, please visit the respective pages. 

Information sourced from the Tourism, Travel and Hospitality IRC’s 2019 Skills Forecast.

All data sources are available at the end of the page.

IRC and Skills Forecasts

Employment trends

Employment snapshot

The employment level for Conference and Event Organisers has more than tripled between 2000 and 2019, increasing from around 10,400 to 38,800. This trend is expected to continue, with employment levels predicted to grow to 46,900 by 2024. According to the ABS 2016 census approximately 60% of Conference and Event Organisers are concentrated in 10 industries, with the majority working in the Administrative Services industries.

Training trends

Training Snapshot

There has been a decline in program enrolments and completions since 2015. In 2018 there were close to 4,740 program enrolments in events-related qualifications and approximately 1,390 completions. These figures, particularly enrolments, have dropped substantially from approximately 10,930 enrolments and 2,410 completions in 2015.

All enrolments were either at the certificate III (43%) or diploma or higher (57%) level, mainly split between the Certificate III in Events (43%) and Event Management (Diploma & Advanced Diploma) (55%). The intended occupations were Conference and Event Organisers, and General Clerks.  

Over three quarters of training was delivered by TAFE institutes (78%), with private training providers delivering 18%. Over half of the training was Commonwealth and state funded (58%), while 27% was international fee for service and 16% domestic fee for service. There was some variation between provider type, with domestic fee for service notably higher among private training providers (54%), while all training provided at universities and schools was Commonwealth and state funded.

Almost one third of students resided in New South Wales (32%), followed by Victoria (20%), overseas (19%) and Queensland (11%). 

The majority of training was delivered in New South Wales (41%) and Victoria (21%), followed by Queensland (12%) and overseas (11%).

Apprentice and trainee commencements increased slightly from 16 in 2017 to 21 in 2018 but were still well below the peak of roughly 150 in 2011. There were 12 completions in 2018, generally in line with 2017 but notably below the peak of 97 in 2012.

For more data specific to your occupation, industry or training package, please visit NCVER’s VET Students by Industry. If you are prompted to log in, please select cancel and you will continue to be directed to the program.

For more data specific to your region visit NCVER’s Atlas of Total VET.

If you are interested in extracting NCVER data to construct tables with data relevant to you, please sign up for a VOCSTATS account.

Industry insights

Industry insights on skills needs

According to the Tourism, Travel and Hospitality Industry IRC’s 2019 Skills Forecast, the top priority skills for the industry (inclusive of the Events sector), are:

  • Teamwork and communication
  • Problem solving
  • Resilience, stress tolerance and adaptability
  • Self-management.

In addition to these priority skills, the job vacancy data shows that communication, planning, detail orientated, organisational skills and creativity were the top generic skills in demand by employers. According to job advertisements, the top two occupations in demand were Event Coordinator and Event Manager, with the New South Wales Government and Australian Government the main employers.

The future of the Event sector appears positive, with the Tourism, Travel and Hospitality IRC’s 2019 Skills Forecast suggesting that employers are optimistic about the future with nearly three quarters of Australian exhibition companies expecting increased turnover in the first half of 2019. In addition, around two thirds of events organisers / organiser associations and 88% of venues had planned to deliver or host new exhibitions in 2018.

The Tourism, Travel and Hospitality IRC’s 2019 Skills Forecast highlights that the Events sector has been impacted by trends in digitalisation and technological innovation, growing international competition, workforce mobility, and increasing customer demand and expectations for live experiences. These trends have meant a shift in the skills and knowledge required of the workforce. In order to meet these changing skills and knowledge requirements, a Case for Change has been submitted which proposes an update of qualifications and related units of competency and skills sets for the Event and Exhibition sector.

Links and resources

Data sources and notes

Department of Employment, 2018, Employment Projections, available from the Labour Market Information Portal  

  • by ANZSCO 1493 Conference and Event Organisers, employment projections to May 2023.

Australian Bureau of Statistics 2018, Employed persons by Occupation unit group of main job (ANZSCO), Sex, State and Territory, August 1986 onwards 6291.0.55.003 - EQ08, viewed 1 November 2018 http://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/6291.0.55.003May%202018?OpenDocument

  • Employed total by ANZSCO 1493 Conference and Event Organisers, 2000 to 2018, May quarter.

Australian Bureau of Statistics 2017, 2016 Census – employment, income and unpaid work, TableBuilder. Findings based on use of ABS TableBuilder data.

  • Employment level by ANZSCO 1493 Conference and Event Organisers, and 4 digit level industries to identify the relevant VET-related occupations in the industry as a proportion of the total workforce.

Training data has been extracted from the National VET Provider Collection, Total VET Student and Courses from the following training package or qualifications:

  • SIT Tourism, Travel and Hospitality Training Package
    • SIT30516 - Certificate III in Events
    • SIT30607 - Certificate III in Events
    • SIT30612 - Certificate III in Events
    • SIT50316 - Diploma of Event Management
    • SIT60216 - Advanced Diploma of Event Management
    • SIT50207 - Diploma of Events
    • SIT50212 - Diploma of Events
    • SIT60207 - Advanced Diploma of Events
    • SIT60212 - Advanced Diploma of Events
    • THT30102 - Certificate III in Meetings and Events.

This includes superseded qualifications and training packages.

Data covers a range of selected student and training characteristics in the following categories and years:

  • 2015, 2016, 2017, 2018 program enrolments
  • 2015, 2016, 2017, 2018 subject enrolments
  • 2015, 2016, 2017, 2018 program completions.

Total VET students and courses data is reported for the calendar year. Program enrolments are the qualifications, courses and skill-sets in which students are enrolled in a given period. For students enrolled in multiple programs, all programs are counted. Program completion indicates that a student has completed a structured and integrated program of education or training. Location data uses student residence. Subject enrolment is registration of a student at a training delivery location for the purpose of undertaking a module, unit of competency or subject. For more information on the terms and definitions, please refer to the Total VET students and courses: terms and definitions document. 

Low counts (less than 5) are not reported to protect client confidentiality.

Percentages are rounded to one decimal place. This can lead to situations where the total sum of proportions in a chart may not add up to exactly 100%.

SIT Tourism, Travel and Hospitality Training Package apprentice and trainee data has been extracted from the National Apprentice and Trainee collection, including:

  • 2010 to 2018 commencements
  • 2010 to 2018 completions 
  • 2018 apprentices and trainees in-training October to December 2018 collection, by qualification and state and territory of data submitter.

Priority skills data have been extracted from the Tourism, Travel and Hospitality IRC’s 2019 Skills Forecast.

Job vacancy data have been extracted from Burning Glass Technologies 2019, Labor Insight Real-time Labor Market Information Tool, Burning Glass Technologies, Boston, viewed July 2019, https://www.burning-glass.com.

Data shown represent most requested generic skills, occupations and employers according to internet job postings in Australia between July 2016 and June 2019 filtered by ANZSIC and ANZSCO classification levels listed below.

ANZSCO occupations have been used as industry filters because they provide more relevant job vacancy data for this sector.

  • Generic skills / Occupations
    • Conference and Event Organisers.
  • Employers
    • 1493 Conference and Event Organisers.
Updated: 02 Apr 2020
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