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Personal Services


This page provides high-level information and data on the Personal Services industry which comprises four main industry sectors:  Beauty, Floristry, Funeral Services, and Hairdressing.


This page provides high level information and data on the Personal Services industry which comprises four main industry sectors: 

  • Beauty
  • Floristry
  • Funeral Services
  • Hairdressing.

The Personal Services industry includes a diverse range of businesses, from large companies to sole traders, providing individual services to customers across Australia.

Nationally recognised training for Personal Services is delivered under the SFL Floristry Training PackageSHB Hairdressing and Beauty Services Training PackageSIB Beauty Training Package and SIF Funeral Services Training Package.

Information sourced from the Personal Services IRC's 2018 Skills Forecast (forthcoming).

All data sources are available at the end of the page.

IRC and Skills Forecasts

Personal Services IRC

Industry cluster snapshot

Employment and training snapshot

Due to the diverse nature of this industry, overall employment information is not available. See sector pages for employment level information.

Program enrolments in the many training packages that make up the Personal Services industry (see notes for full list of training packages included) peaked in 2015 at 68,036, and have since fallen to 57,824. Program completions fell between 2014 and 2017, to 15,623. Subject-only enrolments in this industry rose to a peak in 2016, then fell to 4,922 in 2017.

Industry insights

Industry insights on skills needs

Job vacancy data suggests the top generic skills in demand for this industry are:

  • communication skills
  • creativity
  • energetic
  • detail-oriented
  • organisational skills.

The same data shows the occupations most in demand are:

  • Hairdressers
  • Florists
  • Performing Arts Technicians
  • Funeral Workers
  • Models and Sales Demonstrators.

The Personal Services IRC Skills Forecast 2018 (forthcoming) reports that there are difficulties across the Personal Services industry with attracting and retaining skills staff. Jobs in this industry are often not seen as viable long-term and may even be actively discouraged by careers advisors or parents. Additionally, a decrease in apprenticeships and traineeships is affecting sectors within this industry, with reduced entry of young people into employment in the industry.

The Skill Forecasts also highlights the issue of existing talent development. Many businesses have limited budgets for training or upskilling employees, perhaps failing to understand the returns on training investment that may be available.

Information from the Wholesale, Retail and Personal Services IRC's 2017 Industry Skills Forecast states the broad trends that the Personal Services sector is currently impacted by. This includes an increasing need for workers to have digital literacy and social media skills. Nearly all businesses in this area are required to maintain a social media presence and use digital technology to streamline their business. Training for workers entering this industry should include the appropriate digital skills.

For detailed analysis of skills needs, see the respective sector pages.

Links and resources

Data sources and notes

Training data has been extracted from the National VET Provider Collection, Total VET Student and Courses from the following training packages or qualifications:

  • SFL Floristry Training Package, SHB Hairdressing and Beauty Services Training Package, SIB10 Beauty Training Package and SIF Funeral Services Training Package and all superseded Training Packages.

Priority skills data has been extracted from the Personal Services IRC's 2018 Skills Forecast (forthcoming). Each IRC has prioritised and ranked the generic skills.

Job vacancy data have been extracted from Burning Glass Technologies 2018, Labor Insight Real-time Labor Market Information Tool, Burning Glass Technologies, Boston, viewed July 2018,

Data shown represent most requested occupations and employers according to internet job postings in Australia between July 2015 and June 2018 filtered by ANZSIC and ANZSCO classification levels listed below.

  • Occupations
  • 4274 Flower Retaining
  • 9511 Hairdressing and Beauty Services
  • 9520 Funeral, Crematorium and Cemetery Services.
Updated: 06 Dec 2019
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