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Personal Services


This page provides high level information and data on the Personal Services industry which comprises four main industry sectors: 

  • Beauty
  • Floristry
  • Funeral Services
  • Hairdressing.

The Personal Services industry includes a diverse range of businesses, from large companies to sole traders, providing individual services to customers across Australia.

Nationally recognised training for Personal Services is delivered under the SFL Floristry Training PackageSHB Hairdressing and Beauty Services Training PackageSIB10 Beauty Training Package and SIF Funeral Services Training Package.

Information sourced from the Wholesale, Retail and Personal Services Industry Reference Committee Industry Skills Forecast.

IRC and Skills Forecasts

Personal Services IRC (this sector was formally under the jurisdiction of the Wholesale, Retail and Personal Services IRC)

Industry cluster snapshot

Employment and training snapshot

Due to the diverse nature of this industry, overall employment information is not available. See sector pages for employment level information.

Program and subject-only enrolments in the many Training Packages that make up the Personal Services industry (see notes for full list of Training Packages included) have risen between 2014 and 2016. Program completions fell over the same period.

Industry insights

Infographic title: Priority skills: 2017 skills forecast,,<br />
Infographic data,,<br />
Title: Top generic skills in demand,, Communication skills, Organisational skills, Detail oriented, Creativity, Team work/collaboration,,<br />
Title: Top occupations in demand,,  Hairdresser, Florist, Performing Arts Technician, Funeral Worker, Retail Manager,,<br />
Title: Top locations,, New South Wales, Victoria, Queensland, Western Australia, South Australia,,<br />
Title: Top employers,, Justcuts Incorporated  Hairhouse Warehouse, Toni Guy, Allure Hair Bar, Oscar Oscar Group Services,,<br />
Infographic source, Priority skills source: Wholesale, Retail and Personal Services IRC Skills Forecast and Schedule of Work 2016-17, Job vacancy occupations in demand source: Burning Glass Technologies’ Labor Insight Real Time Labor Market Information tool

Industry insights on skills needs

Information from the Wholesale, Retail and Personal Services Industry Reference Committee’s 2017 Industry Skills Forecast indicates the broad trends that the Personal Services sector is currently impacted by. This includes an increasing need for workers to have digital literacy and social media skills. Nearly all businesses in this area are required to maintain a social media presence and use digital technology to streamline their business. Training for workers entering this industry should include the appropriate digital skills.

There is also an issue with retention and career pathways across Personal Services. Many businesses struggle to recruit and retain highly skilled and qualified staff in this industry. The perception that careers in this area are low value as compared to other pathways is present among teachers, career advisors and parents, making this industry a less attractive ‘first choice’ to young people entering the workforce. Measures may need to be taken to counter this perception and spread awareness of the opportunities on offer in Personal Services.

For detailed analysis of skills needs, see the respective sector pages.

Links and resources

Data sources and notes

Employment data has been extracted from the Skill Forecasts from the Wholesale, Retail and Personal Services Industry Reference Committee.

Training data has been extracted from the National VET Provider Collection, Total VET Activity, 2016 Program Enrolments by SFL Floristry Training Package, SHB Hairdressing and Beauty Services Training Package, SIB10 Beauty Training Package and SIF Funeral Services Training Package and all superseded Training Packages.

Priority skills data has been extracted from the Wholesale, Retail and Personal Services Industry Reference Committee Skills Forecasts. Each IRC has prioritised and ranked the generic skills.

Skills data has also been extracted from the Burning Glass labour insights job vacancy data tool. Data shown is the proportion of job advertisements which request generic skills for VET-related occupations the ANZSIC 4 digit level Hairdressing and Beauty Services (9511), Flower Retailing (4274), and Funeral, Crematorium and Cemetery Services (9520) industries. Job advertisements from all of Australia between January 2014 to August 2017 are included. 

Updated: 02 Oct 2018
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