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Overview

This page provides information and data on the Screen and Media sector, which is one component of the Arts, Culture, Entertainment and Design industry, and includes film, television, interactive digital media and make-up services.

The Screen and Media sector covers a wide range of performance and technical occupations. Workers in broadcast technology require a high level of technical knowledge that can be delivered through VET programs.

Nationally recognised training for the Screen and Media sector is delivered under the CUA – Creative Arts and Culture Training Package.

For information on other live performance, including musical theatre, see Live Production Services.

Information sourced from the Culture and Related Industries IRC’s 2019 Skills Forecast.

All data sources are available at the end of the page.

IRC and Skills Forecasts

Employment trends

Employment snapshot

The Screen and Media sector is reflected in the employment data from both the Motion Picture and Sound Recording Activities and Broadcasting (excluding Internet) industries.

Employment in the Motion Picture and Sound Recording Activities industry increased sporadically between 2000 and 2018, and after recent years of growth it has decreased to around 37,900 in 2019. Employment in this industry is predicted to decrease slightly by 2024 to approximately 36,900.

Employment in the Broadcasting (excluding Internet) industry has been variable from 2000 to 2019, with a recent decrease from 35,300 in 2018 to 28,100 in 2019. Employment levels are predicted to grow to 32,400 between 2019 and 2024.

VET-related occupations in these related industries are predicted to enjoy employment growth, with the greatest levels of growth between 2019 and 2024 predicted for Graphic and Web Designers, and Illustrators, by approximately 14%.

Training trends

Training snapshot

Program enrolments in Screen and Media-related qualifications increased between 2015 and 2016 to around 19,670 but have since declined to 12,960 in 2018. Program completions have continued to fall from approximately 8,420 in 2015 to roughly 5,190 in 2018. Most Screen and Media-related qualifications are delivered at the certificate III (49%) or diploma or higher (41%) level. Screen and Media – Certificate II, III and IV accounted for 58% of program enrolments, with most of the remaining program enrolments occurring in Screen and Media – Diploma and Advanced Diploma (41%). The majority of Screen and Media enrolments had the intended occupation of Performing Arts Technician.

The most common training providers for Screen and Media-related qualifications were private training providers (41%) and TAFE institutes (37%). There are variations to this depending on the area of study — qualifications in make-up services were delivered only by private training providers (100%), while qualifications in interactive digital media were more likely to be provided by private training providers (78%) and 24% of diploma or advanced diploma in Screen and Media were delivered by universities.

Overall, funding for Screen and Media-related qualifications sits at more than half for Commonwealth and state funded places (55%), while domestic fee for service made up most of the remainder (39%). At private training providers, a higher portion of subjects are domestic fee-for-service (70%), while universities (88%) and TAFE institutes (80%) had the highest proportion of Commonwealth and state funding.

Victoria had the highest number of resident students enrolled in Screen and Media-related qualifications in 2018 (37%), followed by New South Wales (20%) and Queensland (14%).

The majority of training was delivered in the Eastern states, including Victoria (39%), New South Wales (39%) and Queensland (15%).

Despite a strong peak in 2012 and 2013 (approximately 860 commencements in 2012 and 540 completions in 2013), apprentice and trainee commencements and completions in Screen and Media-related qualifications have declined overall since then. There were 87 commencements and 78 completions in 2018 in this sector. All apprenticeships and traineeships in this sector had the intended occupation of Performing Arts Technician in 2018. A significant number of apprenticeships and traineeships in this sector were recorded in Queensland (64%), followed by 27% in Victoria.

For more data specific to your occupation, industry or training package, visit NCVER’s VET students by industry. If you are prompted to log in, select cancel and you will continue to be directed to the program.

For more data specific to your region visit NCVER’s Atlas of Total VET.

If you are interested in extracting NCVER data to construct tables with data relevant to you, sign up for a VOCSTATS account.

Industry insights

Industry insights on skills needs

The generic skills presented are for the whole Arts, Culture, Entertainment and Design sector, though they do apply to Screen and Media, include:

  • Communication/Collaboration including virtual collaboration/Social intelligence
  • Design mindset/Thinking critically/System thinking/Solving problems
  • Entrepreneurial
  • Learning agility/Information literacy/Intellectual autonomy and self-management
  • Customer service/Marketing
  • Technology use and application.

Job vacancy data suggests the following are key skills in demand (in no specific order) from employers in the Screen and Media sector (included are Motion Picture and Sound Recording Activities and Broadcast [not Internet] industry areas):

  • Communication skills
  • Creativity
  • Editing
  • detail orientation
  • Organisational skills.

The same data indicates the top occupations in demand are Journalists and Other Writers, and Marketing Specialists, with the top employers listed as the Australian Government and Seven West Media Limited.

The Culture and Related Industries IRC’s 2019 Skills Forecast highlights the value placed upon Australian screen production, with it being found that the Australian community places a non-market value on Australian screen production that is four times the actual market value of the industry.

Reviews of the CUA Training Package are currently underway, as highlighted in the Culture and Related Industries IRC’s 2019 Skills Forecast, to ensure the package is fit for purpose and provides workers in the sector with the necessary skills, including a focus on the Screen and Media Sector. The Culture and Related Industries IRC's 2018 Skills Forecast suggests the nature of the way some art in this sector is being created may be undergoing change. This includes field such as digital design, animation, new types of editing software and other technological advancement. Therefore, it is necessary to ensure workers have the skills needed to adapt to technological and workplace changes.

For insights relevant to screen media and other related fields generally, see the Arts, Culture, Entertainmentand Design cluster page.

Links and resources

Data sources and notes

Department of Employment 2019, Employment Projections, available from the Labour Market Information Portal.

  • by ANZSIC 2 digit Motion Picture and Sound Recording Activities and Broadcasting (except Internet) Industries, employment projections to May 2024
  • by ANZSCO, selected occupations, employment projections to May 2024
    • Artistic Directors, and Media Producers and Presenters
    • Film, Television, Radio and Stage Directors
    • Graphic and Web Designers, and Illustrators
    • Media Professionals
    • Performing Arts Technicians.

Australian Bureau of Statistics 2019, Employed persons by Industry group of main job (ANZSIC), Sex, State and Territory, November 1984 onwards, 6291.0.55.003 - EQ06, viewed 16 December 2019 https://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/6291.0.55.003May%202019?OpenDocument.

  • Employed total by ANZSIC 2 digit Motion Picture and Sound Recording Activities

Australian Bureau of Statistics 2017, 2016 Census – Employment, Income and Unpaid Work, TableBuilder. Findings based on use of ABS TableBuilder data.

  • Employment level by 2 digit Motion Picture and Sound Recording Activities and Broadcasting (except Internet) Industries, and 4 digit level occupations to identify the relevant VET-related occupations in the industry as a proportion of the total workforce.

Training data has been extracted from the National VET Provider Collection, Total VET Student and Courses from the following training packages or qualifications:

  • CUA Creative Arts and Culture, CUV Arts and Culture, CUF Screen and Media and Entertainment Training Packages
  • Interactive Digital Media
    • CUF40207 - Certificate IV in Interactive Digital Media
    • CUF50207 - Diploma of Interactive Digital Media.
  • Make-Up Services
    • CUF40203 - Certificate IV in Make-up
    • CUF40407 - Certificate IV in Make-up
    • CUF50407 - Diploma of Specialist Make-up Services.
  • Screen and Media - Certificate II, III and IV
    • CUA30815 - Certificate III in Broadcast Technology
    • CUA31015 - Certificate III in Screen and Media
    • CUA41015 - Certificate IV in Broadcast Technology
    • CUA41215 - Certificate IV in Screen and Media
    • CUA51015 - Diploma of Screen and Media
    • CUF20107 - Certificate II in Creative Industries (Media)
    • CUF30107 - Certificate III in Media
    • CUF30207 - Certificate III in Broadcast Technology
    • CUF40107 - Certificate IV in Screen and Media.
  • Screen and Media - Diploma and Advanced Diploma
    • CUA60615 - Advanced Diploma of Screen and Media
    • CUF50107 - Diploma of Screen and Media
    • CUF60107 - Advanced Diploma of Screen and Media
    • CUF60501 - Advanced Diploma of Multimedia.

This includes superseded qualifications and training packages.

Data covers a range of selected student and training characteristics in the following categories and years:

  • 2015, 2016, 2017, 2018 program enrolments
  • 2015, 2016, 2017, 2018 program completions.

Total VET students and courses data is reported for the calendar year. Program enrolments are the qualifications, courses and skill-sets in which students are enrolled in a given period. For students enrolled in multiple programs, all programs are counted. Program completion indicates that a student has completed a structured and integrated program of education or training. Subject enrolment is the registration of a student at a training delivery location for the purpose of undertaking a module, unit of competency or subject. For more information on the terms and definitions, please refer to the Total VET students and courses: terms and definitions document. 

Low counts (less than five) are not reported to protect client confidentiality.  

Creative Arts and Culture, Arts and Culture, Screen and Media and Entertainment Training Packages apprentice and trainee data has been extracted from the National Apprentice and Trainee Collection, including:

  • 2010 to 2018 commencements
  • 2010 to 2018 completions
  • 2018 apprentices and trainees in-training October to December 2018 collection, by qualification and State and Territory of data submitter.

Priority skills data have been extracted from the Culture and Related Industries IRC’s 2019 Skills Forecast.

Job vacancy data have been extracted from Burning Glass Technologies 2019, Labour Insight Real-time Labour Market Information Tool, Burning Glass Technologies, Boston, viewed July 2019, https://www.burning-glass.com.

Data shown represent most requested generic skills, occupations and employers according to internet job postings in Australia between July 2016 and June 2019 filtered by ANZSIC and ANZSCO classification levels listed below.

Broadcasting (excluding Internet)

  • Generic skills / Occupation
    • ANZSCO major groups excluding Sales Workers
    • 56 Broadcasting (except Internet)
  • Employers
    • 212499 Journalists and Other Writers
    • 225113 Marketing Specialist
    • 131112 Sales and Marketing Manager
    • 212112 Media Producer (excluding Video)
    • 211199 Actors, Dancers and Other Entertainers
    • 56 Broadcasting (except Internet).

Motion Picture and Sound Recording

  • Generic skills / Occupations
    • ANZSCO major groups excluding Sales Workers
    • 55 Motion Picture and Sound Recording Activities
  • Employers
    • 211111 Actor
    • 212112 Media Producer (excluding Video)
    • 225113 Marketing Specialist
    • 263111 Computer Network and Systems Engineer
    • 133512 Production Manager (Manufacturing)
    • 55 Motion Picture and Sound Recording Activities.
Updated: 16 Mar 2020
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