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Arts, Culture, Entertainment and Design

Overview

This page provides high level information on the Arts, Culture, Entertainment and Design industry, which comprises the following sectors:

  • Dance and Musical Theatre
  • Live Production Services
  • Music
  • Screen and Media
  • Visual Arts, Craft and Design.

For more information on any of the above sectors, please visit the respective sector page.

The Arts, Culture, Entertainment and Design industry includes a broad range of individuals and organisations, producing artistic and creative works for both commercial and social outcomes. The diverse nature of the industry makes it difficult to define and measure. In addition to other benefits, artists in this industry can attract international tourism to Australia for culture events and products. Creative skills are also increasingly in demand in other industries, with training from this industry one way of offering this.

Information sourced from the Culture and Related Industries IRC's 2018 Skills Forecast.

All data sources are available at the end of the page.

IRC and Skills Forecasts

Industry cluster snapshot

Employment and training snapshot

The employment level in the Creative and Performing Arts industry rose between 2000 and 2018, to a high of approximately 48,100. Although this industry does not include all possible workers in the Arts, Culture, Entertainment and Design cluster, it is a good indicator of the general trends affecting the cluster. Despite a dip in 2016, employment in this industry is expected to grow slightly between 2018 and 2023 to around 52,800.

The most common VET-related occupations in this industry are: Music Professionals; Visual Arts and Crafts Professionals; and Actors, Dancers and Other Entertainers. Employment for Music Professionals is expected to drop between 2018 and 2023 by just under 1%. Visual Arts and Crafts Professional and Actors, Dancers and Other Entertainers are expected to see growth of just over 4% and 8% respectively over the same period. The largest projected growth for a VET-related occupation in this industry is for Film, Television, Radio and Stage Directors, with projected growth of almost 12%.

Program enrolments and completions in the Creative Arts and Culture Training Package, overall, remained fairly stable between 2014 and 2017, with a high in 2015 of around 75,600 and around 72,500 enrolments in 2017. Subject-only enrolments in this training package have risen over the same time, with around 2,900 such enrolments recorded in 2017.

Arts administrative and cultural services

Arts administrative and culture services are a small sub-set of the Arts, Culture, Entertainment and Design industry cluster, with only 174 enrolments in this area in 2017. This prevents detailed analysis on trends within this field, but some high-level training information is shown here.

Program enrolments in arts administrative and cultural services increased slightly between 2014 and 2017 from 156 to 174, while program completions relatively stable over this period. Qualifications at the certificate II, III and IV levels are all similarly popular, with the area of arts administration the most common field of qualification.

Industry insights

According to the Culture and Related Industries IRC's 2018 Skills Forecast, the top key generic skills in Arts, Culture, Entertainment and Design are:

  • communication/virtual collaboration/social intelligence
  • design mindset/thinking critically/system thinking/solving problems
  • entrepreneurial
  • learning agility/information literacy/intellectual autonomy and self-management (adaptability)
  • technology.

The Skills Forecast identifies two key macro level trends shaping this industry. The first is technological and digital change. These changes are impacting both job roles and necessary skills across the whole Arts, Culture, Entertainment and Design industry. Artists use the internet for research and upskilling, to promote their work and often to sell their artistic products. Technological changes are also driving a growth in virtual collaboration, the production of digital arts, and changes in the viability of particular products (such as digital radio or podcasting). These changes make it key for those in this industry to be equipped with basic information and communication technology (ICT) skills. This creates overlap between the CUA Creative Arts and Culture and ICT Information and Communication Technology training packages. Links between these training packages could help learners in this industry to equip themselves with the relevant digital literacy skills.

The second major trend detailed by this skills forecast is opportunities for new types of service offering within the industry. The arts health area is an example of this. An aging population and related growth in the consumption of health products is driving an increase in those looking to employ arts health works and arts therapy assistants. In this area those with creative arts skills act as part of a broader cross-disciplinary health team. This creates an opportunity for collaboration between the CUA Creative Arts and Culture and HLT Health training packages. Arts health workers will need both the traditions skills sets in their creative area, and the ability to translate this to the delivery of programs to a particular audience in the arts health context.

The National Craft Initiative's Agenda for Australian Craft and Design also notes the need to embrace digital change and embrace the new markets and opportunities it offers. The Agenda identifies a continuing need to protect artisanal skills and knowledge, and to adapt training to this end. Programs such as mentorships and apprenticeships are identified as needing support and visibility in order to flourish and aid in the protection of these skills.

The Training and Skills Commission’s 2016 Sector Profile: Arts and Recreation Services draws attention to the skills needed alongside artisanal skills, including those in marketing and branding, writing and publishing, business and negotiation. These enterprise-orientated skills will enable the Arts, Culture, Entertainment and Design workforce to better operate as freelancers and integrate into other industries in need of creative workers.

Links and resources

Below is a list of industry-relevant organisations and associations. Hyperlinks have been included where available.

Industry associations and advisory bodies

Accessible Arts

Association of Music Educators (Vic) Inc.

Ausdance

Australasian Lighting Industry Association

Australasian Music Publishers Association

Australasian Performing Right Association and Australasian Mechanical Copyright Owners Society

Australia Council for the Arts

Australian Academy of Cinema and Television Arts

Australian Commercial & Entertainment Technologies Association

Australian Design Alliance

Australian Fashion Chamber

Australian Graphic Design Association Inc.

Australian Independent Record Labels Association

Australian Major Performing Arts Group

Australian Music Association

Australian Music Examinations Board

Australian Music Industry Network

Australian Network for Art and Technology

Australian Photographic Society

Australian Publishers Association

Australian Recording Industry Association

Australian Screen Association

Blak Dance

Cultural Development Network

Design Institute of Australia

Diversity Arts Australia

Independent Theatre Association

Live Performance Australia

Music Australia

National Association for the Visual Arts

Printing Industries Association of Australia

Regional Arts Australia

Screen Australia

Screen Producers Australia

The Australasian Association for Theatre, Drama and Performance Studies

Theatre Network Australia

World Crafts Council Australia

Employee associations

Australian Artists Association

Australian Directors' Guild

Australian Society of Authors Australian Guild of Screen Composers

Australian Songwriters Association

Australian Sound Recordings Association

Australian Writers' Guild

Media, Entertainment & Arts Alliance

Society of Motion Picture and Television Engineers

Relevant research

Agenda for Australian Craft and Design – National Craft Initiative

Environment Scan 2015 – Innovation & Business Skills Australia

Sector Profile: Arts and Recreation Services – Training and Skills Commission

Data sources and notes

Training data has been extracted from the National VET Provider Collection and Total VET Students and Courses by CUE Creative Arts and Culture, CUV Arts and Culture, CUF Screen and Media and CUE Entertainment Training Packages. This includes superseded qualifications and training packages.

Priority skills data has been extracted from the Culture and Related Industries IRC's 2018 Skills Forecast. Each IRC has prioritised and ranked the generic skills, which have been given a score according to their ranking.

Department of Employment 2018, Employment Projections, available from the Labour Market Information Portal

  • by ANZSIC 3 digit Creative and Performing Arts Industry, employment projections to May 2023
  • by ANZSCO, selected occupations , employment projections to May 2023
    • Actors, Dancers and Other Entertainers
    • Artistic Directors, and Media Producers and Presenters
    • Arts Professionals nfd
    • Film, Television, Radio and Stage Directors
    • Music Professionals
    • Performing Arts Technicians
    • Visual Arts and Crafts Professionals.

Australian Bureau of Statistics 2018, Employed persons by industry group of main job (ANZSIC), Sex, State and Territory, November 1984 onwards, 6291.0.55.003 - EQ06, viewed 1 November 2018 <http://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/6291.0.55.003May%202018?OpenDocument>

  • Employed total by ANZSIC 3 digit Creative and Performing Arts Industry, 2000 to 2018, May Quarter.

Australian Bureau of Statistics 2017, 2016 Census – employment, income and unpaid work, TableBuilder. Findings based on use of ABS TableBuilder data.

  • Employment level by 3 digit Creative and Performing Arts Industry, and 4 digit level occupations to identify the relevant VET-related occupations in the industry as a proportion of the total workforce.                                                

Data covers a range of selected student and training characteristics in the following categories and years:

  • 2014, 2015, 2016, 2017 program enrolments
  • 2014, 2015, 2016, 2017 subject enrolments
  • 2014, 2015, 2016, 2017 program completions.

Arts Administrative and Cultural Services:

  • Arts Administration
    • CUA30615 - Certificate III in Arts Administration
    • CUA40815 - Certificate IV in Arts Administration
    • CUV30403 - Certificate III in Arts Administration
    • CUV30411 - Certificate III in Arts Administration
    • CUV40503 - Certificate IV in Arts Administration
    • CUV40511 - Certificate IV in Arts Administration
  • Information and Community Cultural Services
    • CUA20515 - Certificate II in Information and Cultural Services
    • CUA40213 - Certificate IV in Community Culture
    • CUA40311 - Certificate IV in Community Culture
  • Visual Arts Industry Work (Aboriginal and Torres Strait Islander)
    • CUA20315 - Certificate II in Aboriginal and Torres Strait Islander Visual Arts Industry Work
    • CUA50615 - Diploma of Aboriginal and Torres Strait Islander Visual Arts Industry Work
    • CUV20313 - Certificate II in Aboriginal and Torres Strait Islander Visual Arts Industry Work.

Total VET students and courses data is reported for the calendar year. Program enrolments are the qualifications, courses and skill-sets in which students are enrolled in a given period. For students enrolled in multiple programs, all programs are counted. Program completion indicates that a student has completed a structured and integrated program of education or training. Location data uses student residence. Subject enrolment is the registration of a student at a training delivery location for the purpose of undertaking a module, unit of competency or subject. For more information on the terms and definitions please refer to the Total VET students and courses: terms and definitions document. 

Low counts (less than five) are not reported to protect client confidentiality. 

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